PHIL CONIGLIARO / 07
CASE STUDY / 2015—2016
A MAGICAL NEW ART FORM
Paint by
Sticker
A thoughtfully structured, low-poly sticker-book system that turns focused placement into a calm creative ritual.
ROLE
Lead Designer / Concept Development
PARTNER
Workman Publishing
01 / PROJECT CONTEXT
A new category for tactile, guided creativity.
Paint by Sticker brought the meditative satisfaction of paint-by-number into a portable, mess-free format. The challenge was to make hundreds of abstract sticker pieces feel intuitive and accessible—without sacrificing the surprise of the final image.
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02 / DESIGN SYSTEM
The rules behind
the play.
01
Accessible labeling
An alphanumeric system helped every user locate, match, and place a sticker without relying on color alone.
02
Organized for flow
Sticker sheets were grouped by color and shape, creating a clear visual map that reduced scanning fatigue and production waste.
03
Built to expand
The framework kept each new book recognizable, adaptable, and inviting—from simpler kids’ editions to intricate masterworks.
03 / OUTCOMES
A small act of making,
with lasting reach.
MILLIONS
Sold worldwide across an expanding family of titles.
MESS-FREE
A focused creative ritual that travels easily.
FLEXIBLE
A production system ready for new themes and audiences.
Paint by Sticker proved that constraints can make a creative experience feel more generous: every piece has a place, every page reveals a small victory, and the system makes room for more people to participate.